Nothing - Commercial Creativity EN

LOGO
Coca-Cola
Coca-Cola had for years been directing their communication solely at teens. And in doing so, lost touch with the mothers. A problem when you want to introduce a new Family 4-pack.
Time to rejuvenate the age-old Coke values of social harmony and sharing. Adding a remake of the 1970's 'Hilltop' soundtrack really got moms' heartstrings going.

The European campaign, ranging from a television commercial to packaging and in-store materials, went on to win an Effie and the Worldwide Communication Award in Atlanta for 'Best Introduction'. We hugged.
4 Corners
TV '4 Corners'

Coca-Cola