Free idea of the month (12)
2010-11-17 10:00:35
item 1
empty shop
The problem.
Shoarmarketing
Ever lay awake at night worrying about Shoarma shop owners? We have. They wait all day for customers that never arrive, at least not until the bars close. These guys don't have Marketing Managers, Brand Strategists or Social Media Analysts. Poor bastards.
Even the most successful kebab houses have little more than a branded 50cc scooter and flyers designed by Microsoft Word. It doesn't have to be this way.
Shoarmi of Amsterdam, here's our solution...
item 4
Hand out free maps to tourists at Central Station.
item 6
The unsuspecting tourist will never know you've cleverly relocated the Van Gogh Museum...
Et voila...
After a tiring walk to what they think is the Van Gogh Museum, these tourists are going to be hungry. But what do you know, instead of the Van Gogh Museum the map has put them right in front of your Shoarma shop.
1,500,000 people visit the Van Gogh museum every year. Re-directing just 1% of those visitors to your out-of-the-way Shoarma shop could potentially do wonders for your PBT. Granted, some of these people may be a little angry, but that anger will turn to glee once they sample your Super-Deluxe meat feast pita with extra cheese.
You're welcome.