Lotto
1999-02-27 15:16:24
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Lotto
Lotto didn't pay out the mega jackpots of it's competitors when we inherited the account in 2001. Lotto players however, did have a bigger chance of winning a measly million. A twist on that USP delivered the campaign line: 'Lotto. The biggest risk of becoming a millionaire.'
The ensuing campaign, ranging from TV spots to the useful 'Help, I'm a millionaire' brochure, landed us a few more Cannes Lions and a Gold Effie. Speaking of Jackpots.
Speedbump
TV 'Speed bump' (in co-operation with others)
Sprint
TV 'Sprint'
Real Friends
TV 'Real Friends'
Bodyguard
TV 'Bodyguard'
Women
TV 'Women'
Church
TV 'Church'