Scratch Lottery
2002-03-05 15:10:35
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Scratch Lottery
The best thing about the Scratch Lottery is that you don't need to wait for the weekly or monthly draw to find out i you've won. We translated that instant gratification USP into a campaignable idea. As you can see from the examples, the target audience wasn't 'females 35-55'.
Hairy thing
TV 'Hairy thing'
Beer
TV 'Beer Keg'