Nothing - Commercial Creativity EN

item 17
What is Nothing?
Nothing is an advertising agency.
One that considers all communication opportunities and not only the ones used most often. Making a brand relevant to peoples lives is what its all about. Whether by traditional 'push' or a digital 'dialogue'.

Are you yawning yet?
Almost every agency out there realizes and exclaims this same message. This has become a 'dissatisfier'. What differentiates agencies most is quality. Quality of insights, ideas and execution. Irrelevant and boring, packaged in an App, is still irrelevant and boring.

In short. It's not so much what you do, but how you do it. Have a look at how we do it.

But if you're a busy marketer who prefers a simple reference from others........
Steve Jobs
The Nothing office
An interior can be seen as an overhead or an opportunity.
Using a cheap throw-away material such as cardboard to create an inspiring work space, tons of PR and a never ending supply of interesting job applicants, seemed like a good way for our young agency to demonstrate its not so complex 'It's not what you do but how you do it' philosophy.
stop motion
Click on that little play symbol on the left there.
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What is Nothing?